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| Carnaby has always
been at the epicentre of British street style
Carnaby Street and, more importantly Newburgh Street represented the birthplace of Mod and Psychedelic styles which so dominated fashion throughout the 60s. |
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By the end of the 1950s the demise of the old Teddy Boy gave way to the advent of 'Modernists'. Mods, as they were known, despised the Brylcreamed Teddy Boys who thought the world ended at Dover by adopting things European. They wore Italian-style suits, drank espresso and worshipped the lambretta as their preferred style of transport. Essentially Mods looked to the future and took an enormous amount of pride in their appearance. The Mods craving for style: Italian rounded-collar shirts; short three-button jackets; no turn-up narrow trousers and pointed-toe shoes for the boys and short hemlines; seamless stockings and high -heeled stiletto shoes for the girls became a uniform that no teenager with 'streetcred' could fail to adopt. To feed this insatiable appetite for fashion, clothing shops such as Carnaby Caven and John Stephen's His Clothes adopted Carnaby Street as their natural retailing habitat. By now 'Swinging London' was on its way. But as fashion evolves so the Mods divided into two camps. |
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Around
1964 the Mods split into 'Hard Mods' - who fought 'Rockers' on the
beaches at Brighton and Southend
The mood for fashion was to abandon restraint and adopt everything in contrasting colours and extreme designs. Carnaby Street, by now world famous and thronging with visitors from around the globe, once again led the clothing revolution. Shops such as 'I Was Lord Kitchener's Valet', and, of course, John Stephen provided the extremes in clothing styles that, by 1966/67 were well established on-the-street and commonly reflected in media such as film and music. It was, of course, also at this time that such people as Pete Townsend of The Who and the Beatles 'Sergeant Pepper' album captured the ethos of the Carnaby culture within their music. |
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| its
not what we say... |
The
on-going developments throughout Carnaby, as a dedicated fashion quarter
with cafes and restaurants set in a pleasant environment, are welcomed
in a recent style and shopping survey. |
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| HOME |
To discover the unique shopping and fashion experience of the new Carnaby first check out our virtual tour...then cease surfing and head on down to London's premier centre of style - Carnaby Street. | ||
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NOTE:
This page is part of the archived old Carnaby site designed by Rahid of
Brainstemdowry.
For the current site you need to go here |
Swinging
London of the 60s really revolved around life in two distinct parts of
the capital - Carnaby Street and the King's Road.