The rise of London as the world's fashion capital may have been a surprise to many, for Underground Shoes, which draws much of its inspiration from the capital, the predominance of London has always been assumed.

The capital of the Kingdom maybe, but this is also the spiritual capital of many of the worlds of tribes. Rockers, Teddy Boys, Skinheads and Mods, Punks, Gothics, Cyberpunks and Old School all have their roots in this great city.

The opening of the Underground Store in London has been a great success for the brand. For a British Street Fashion brand sold worldwide, it has been nothing more than a homecoming. The stores location in Carnaby Street, one of Londons most famous fashion streets, has only added to the cult status of the store and the brand itself.